Because ... cargo cults[1]. :)

Maybe you can. Richard Branson seems to be an example of someone who has, but in that respect he's unusual among his billionaire peers.

[1] https://en.wikipedia.org/wiki/Cargo_cult#Metaphorical_uses_o...

If I remember correctly, you can probably add the founders of SAS and South West to Richard Branson's side of the list as well

I thought for a moment you the SAS and not SAS the company - "fierce and ruthless" being pretty much the the point of the former.

Mind you, I can think of at least one military leader who was not only exceptionally good at doing his "day job" (bomber pilot) but who was also a remarkable leader and a thoroughly decent chap:

https://en.wikipedia.org/wiki/Leonard_Cheshire

Best analogy ever!