It's great that you helped this one person find that content, but the feedback is useful for your site in general.
My experience was:
1) saw ad
2) clicked ad
3) not a clear idea about what type and calibre of documentaries you had in your library
4) didn't want to sign up to find out
5) bounced
You did a great job with 1-2 -- targeted me correctly as a potential consumer and even got me to click on an ad -- but you failed in the conversion of interest to customer.
My experience was: 1) saw ad 2) clicked ad 3) not a clear idea about what type and calibre of documentaries you had in your library 4) didn't want to sign up to find out 5) bounced
You did a great job with 1-2 -- targeted me correctly as a potential consumer and even got me to click on an ad -- but you failed in the conversion of interest to customer.