Ideally a user should get at least 10x the value than what they paid.
When pricing, I try to go for a price that people pay, but with resistance from X% of leads. Then you can give some/many of them limited-time discounts, which nudges them over the edge.
If you don't price high enough, you don't have room to do that. If you don't have resistance, you have no-one to do it for.
And people are MUCH more likely to buy when there's a time limit and they might lose something if they wait too long.
Any source or reasoning for 10x? I've got some software that saves a certain type of business about 40-70% on tech support measured in time to resolution (and time spent). Plus it provides a large bonus in "can actually solve an issue invested of telling customer to keep trying to repro".
If a tech costs $5000 a month and a company can save on one tech, only price it at $500/month?
When pricing, I try to go for a price that people pay, but with resistance from X% of leads. Then you can give some/many of them limited-time discounts, which nudges them over the edge.
If you don't price high enough, you don't have room to do that. If you don't have resistance, you have no-one to do it for.
And people are MUCH more likely to buy when there's a time limit and they might lose something if they wait too long.