It's a newer form of calling people "SJW's" or "White Knights", thereby reducing their opposition to caricatures and removing any realistic and reasonable discussion.
I wouldn't say so, I think there are legitimate criticism of people who talk without action. However, the terms "SJW"/"White Knight"/"virtue signaling" have become overburdened in their use and definition to the point where they only serve to polarize.
No. One is a logical argument, the others are ad hominem attacks. You're conflating two entirely different modes of argument and claiming they're the same.