Who is the target audience? I also have no idea what it is from the website. | Hacker News

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wingerlang on May 2, 2017 | parent | context | favorite | on: Angie's List Acquired for $500M by IAC

Who is the target audience? I also have no idea what it is from the website.

pnutjam on May 2, 2017 | [–]

That's ok, they don't either.

briandear on May 2, 2017 | [–]

They do a huge amount of radio advertising -- so most visitors are likely coming from radio ads that explain what they do. People that visit AL already know why they're there.

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