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My guess is the TV market is different than the market they're going after, which kinds of seems like a "digital assistant" kind of market.

Presumably, they could come out with an Amazon Echo-fied TV sometime in the future though, but their priority of device releases seems careful and calculated.

Amazon Echo first, to see if there's even any market for digital assistants.

Amazon Echo Dot next, to extend their reach in the house.

Amazon Echo Look and Show third and fourth, released at roughly the same time, to extend their reach into some of people's everyday behaviors.

I imagine they have a roadmap that is aligned to other everyday behaviors and prioritized against what is easier to aid with a AI-powered digital assistant. Changing behaviors are never easy, so presumably, they are targeting ones that are less habitualized, under-served, or not currently served at all.

With that theory in mind, TV is already a well-served need, so it wouldn't be a high priority to Amazon Echo-fy just yet.



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