From your profile it looks like you are building a Student Management system. My comments probably don't apply so much there, because presumably your system doesn't really have much contact with students (and probably not too much with actual educators - it's mostly for administrators, right?). In that case I think you'll find its probably borderline-sane - no worse than any other enterprise sales thing.
Just stay away from doing anything that attempts to change education itself.
Yes, eduOrbit's audience is primarily school administrators.
I have braced myself up for enterprise'y' sales cycles, but one small advantage I might have is that am based in India. I personally see a huge opportunity in making a dent with educational institutes here that have not adopted technology too much and the enterprise 'rot' has not settled in them yet. Of course, that brings in another set of challenges, but hey I don't wanna die wandering without giving it a shot.
Thanks a lot for your comments. Really appreciate them.
Just stay away from doing anything that attempts to change education itself.