Come on, let's be real, the difference is that the media blasted Facebook and Google about privacy issues and Apple capitalized on that to play to their privacy marketing play.
Which i guess is _fine_ if the result from that is an increase in privacy for the end user. I get your point - there is something to be said about handling every "breach" of their rules differently. But in the case of Google and Facebook there is a clear distinction between evil and not evil if you factor in your list above, which we all can agree on.
