That fully depends on what the losses are. I haven't read their financials, but if the losses are from expansion and other investment but their unit profitability is good, then it's not a problem. They can always pull back on investing in growth just to reap profits.

But this is where their one-trick pony hurts them. Where will growth come from if they stop growing in the one market they're currently in?

It really feels like a game of who can lose money the longest.