How many companies besides Apple can afford to bring Ive on as a contractor and implement his level of perfection?
Being able to say "Designed by Ive" is worth a lot. Companies will find the money just as they find money for Porsche design collaborations, Pininfarina design, collaboration with popstars, sponsorship of sports teams, etc.
Being able to say "Designed by Ive" is worth a lot. Companies will find the money just as they find money for Porsche design collaborations, Pininfarina design, collaboration with popstars, sponsorship of sports teams, etc.