They don't sell Hilux in the US. Comparable to a Tacoma I guess? Which is the "small" truck market, which is what I bought into if it wasn't clear. Not one of those 6 wheel HD5000 monstrosities...
Wow, really? That surprises me - I thought they were the universal pickup - used from war zones to farms, by charities to terrorists, all across the world. I thought there wasn't a place on Earth you wouldn't come across a Hilux.
Toyota stopped calling it a Hilux in the US in 1976. And at some point, stopped selling it, instead selling bigger trucks with smaller beds.
Bigger trucks come with more profit, so that's what they make. In some recent model years, the US has zero regular cab trucks available and very few 6 foot or longer beds.