Though you are small and do not have an official chief privacy officer or CISO, do you have personnel that are champions of those desires? If not, nurture or acquire. If so, listen to them. This is 2020. If you look at Zoom, you can argue that security and privacy can come later, that the market will do anything for features and forgive any security or privacy faux pas. You would not be wrong, but such a calculus is what people in this forum are objecting to. People mainly feel bad that the economic incentive for privacy is weak. Are you following GDPR? Have you heard of it? A privacy move on top of your apology and retraction could differentiate your company as the privacy aware alternative, much like DuckDuckGo has made privacy its key differentiator, or, if you need a stronger financially motivating example, much like Apple is touting privacy in all that they do.