Drop the acronym BS & call it what it is: another QoS/price option. Start with this: http://en.wikipedia.org/wiki/Quality_of_service#Key_qualitie... (but swap out-of-order delivery for bitrate) and let the providers get measured. Publish the results.

You can actually sell quite a few network services to people, once you start talking about them in real terms. Gaming network links, with better latency guarantees, make a lot of sense. So do high-bandwidth, high-jitter links for downloaders.

IMHO it's another case of the marketers completely fucking up the market, because they're too dumb to understand their own product.