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		gennarro on Aug 15, 2021 \| parent \| context \| favorite \| on: The rise of the one-person unicorn >> This piece was editorially supported by HSG, the content firm that helps startups, investors and entrepreneurs become media companies. What does this mean? It’s sponsored content? Or just like a freelance writer?

rexreed on Aug 15, 2021 [–]

The article was "ghost written". Meaning that if you're a founder who has no time or ability to write but want to put out content, HSG will do all / much / some of the writing for you under your name and also promote the content. HSG lists Paddle as a client.

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