The tech will get better, but ultimately there still has to be a human who decides 'that's the one that looks good', which strongly depends on someone's taste and skill in identifying what a good image looks like.
There will probably be less need for designers of 'lower quality' simple images though.
This is an interesting conversation. Good taste is what we see and like … but also patterning after people we want to impress / be associated with, is it not?
Taste is very complex: it's hierarchical, social, not fixed, not absolute, not rational, is specific to audience and has irregular overlaps across groups, much of it (all?) derived from human sensation and context-specific situations.
The path to something being considered as good taste is generally not simple: much of it flows through lines of power/desire/moment whose branches are not easy to trace as they're being formed. Much of taste is the hidden "why" which most of us never see.
It's realistic that Dall-E could understand what trends are on the rise, or in good taste … it's much harder to say if Dall-E could create something of originally good taste.
That just sounds like pattern recognition with extra variables. Subdividing people into groups and then analyzing them certainly doesn't sound like a task that a machine will struggle with. Why should the algorithm need to be able to see the hidden "why" when most of us creative types can't see it or define it either? It's just a function of having observed enough people of a certain type. You want to generate something that will impress the people I'm targeting? Just analyze the posts of all my followers on social media. Analyze the content that is "liked" by people in my demographic range and with close proximity to where I live. Analyze the works of creators who belong to my generation and who listen to the same music as me. Do that all nearly instantly and then offer me a selection of options picked from those various methods. I don't expect "good taste" will be hard to conjure up. I already can't tell that a lot of these octopus drawings weren't created by a talented human, and we're still early and unsophisticated in our data analytics.
> has to be a human who decides 'that's the one that looks good'
Assuming the status quo, true. As we evolve our lives around emerging AI tech I think we will at first be the curators and creative directors of AI, but eventually a creative agency will defer to the AI as it knows more about our tastes, market, audience, and the ENTIRE HISTORY of art, design, marketing, tastes, trends, and so on.
Eventually it won't make sense to have a stupid human rubber stamp what the all powerful AI suggests. Just as it does not make sense for Facebook to curate news feeds.
Maybe one day product advertising will look different depending on who looks at it. Pepsi logo "just for you".
I still remember a HN article, might have been a Paul Graham article, from 15 years ago about “Why are all of Trump’s buildings so poorly designed when he can afford the best designers?” It came down the the fact the he personally has bad taste and therefore cannot pick good designers or approve good designs.
That aside, a great use of these tools is to generate N spit-takes of wildly varying styles that you can present to the customer very quickly and very cheaply. Once you pin them down to a particular range of styles you can get down to the carving out the details by hand.
There will probably be less need for designers of 'lower quality' simple images though.