"Create a feed for your CEO's threads and stay in sync with your company's latest vision and goals. Jump in the conversation with the right answers and get that promotion you deserve. "
This made me smile with a little sad smile, as i again and again understand it is not important what you do it's important who sees you doing that :)
Talking as an engineer who learnt management by building a startup: Do things. But also, make them visible.
I remember my days at Google (first job). I used to just build and build... and had a hard time trying to convey why what I was building was important. In fact, my first manager skipped over me, and promoted the entire rest of the team (still hurts). When I switched teams (and manager), they told me I was 2 levels below where I should be at.
Long story short: Get into those conversations. Don't be overbearing, but have your presence known.
Isn't that part of the tasks of a manager, making sure to be up to date with what your subs are doing?
It's really not in the interest of a company to incentivize employees to waste time on marketing themselves to their supervisors.
I see this very often, but I think it is just showing that most managers are not doing a good job in this regard.
This made me smile with a little sad smile, as i again and again understand it is not important what you do it's important who sees you doing that :)