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One thing to consider with in-house dev is there's no one to yell at except the man in the mirror. Think about this, you need an application as part of your workflow, you're not in the business of selling the software development. What you risk happening is employing a dev team who's job becomes writing code 9-5. Your developers don't have much of an incentive to deliver a v1, they get paid no matter what.

A small, experienced, eat-what-they-kill consultancy may be better. If they don't deliver they don't eat. A firm like that is motivated to get things done on budget and on time. You'll get the application you need to move on with your business rather than having an internal software development firm 100% funded in perpetuity by your real business.



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