I have bought multiple cars in my lifetime. But I have *never* bought one right after another. This is not intuition, it's a fact.
No one is suggesting this can't happen --- but is it likely? Is it the norm?
"Personalized" ads assume it is --- and erroneously so in my case.
Start looking at cars online and you'll be bombarded with car ads for months after you've made a purchase. That ad money was just wasted on me --- and I'm sure on many others as well.
"Context sensitive" ads make no such erroneous assumption --- and they still have you covered in any case. You are shown ads only as long as you continue to express an interest in the subject.
I have bought multiple cars in my lifetime. But I have *never* bought one right after another. This is not intuition, it's a fact.
No one is suggesting this can't happen --- but is it likely? Is it the norm?
"Personalized" ads assume it is --- and erroneously so in my case.
Start looking at cars online and you'll be bombarded with car ads for months after you've made a purchase. That ad money was just wasted on me --- and I'm sure on many others as well.
"Context sensitive" ads make no such erroneous assumption --- and they still have you covered in any case. You are shown ads only as long as you continue to express an interest in the subject.