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The word "value" appears four times in that press release. I sense a theme in the marketing this week.


Also "upgraders" (11 times, meaning a kind of buyer), that's a new one for me in these introductions.


The next day and the cheapest thing seems to be $1k (base M5 MacBook Air) sitting alongside new MacBook Pro variants and Studio Display XDR :D.

I hope the budget MacBook appears this week nonetheless.


If they wanted to provide value they'd add MacOS to their tablets.


Yeah, instead we'll have a slightly cheaper MacBook Air, I'm guessing, that still costs more than the perfectly adequate iPad.


I hope they never do that. It would compromise macOS too much.


It’s been 16 years. Move on already.


Between the iPad Air and iPhone 17e it's definitely the "value" day. It will just be a ramp up to the MacBook Pro. Makes a good contrast and marketing scheme.


At least they are not using "affordability"




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