It's stupid crap like "Beards of Experience" though that fall out of the ephemeral "boys club" in our industry which in turn re-enforce it. This ultimately allows morons like that mentioned by the OP to have the balls to stay something overtly sexist. It's all part of the same problem. It's a giant embarrassment and it wasn't always like this. And it's not a "technology" thing or a "software" thing, it's a "startuppy web/mobile application development" thing so it has nothing to do with the actual discipline but more to do with a rotten aspect of the culture that's grown out of control.

The solution, in my view, has less to do with going out of our way to bring women into the fold and more to do with not putting stupid shit like "Beards of Experience" on your homepage.