Thanks, I'm collecting it in a massive database and I love hearing all the ideas of what could be done with the data.
As to what gets measured gets managed - legitimately increasing traffic, audience, brand awareness etc. is all about the top of the funnel. Considering how many startups I meet with who are hemming and hawing about doing marketing, only to later end up dead, I think this could be a very good thing. We'll see.
As to what gets measured gets managed - legitimately increasing traffic, audience, brand awareness etc. is all about the top of the funnel. Considering how many startups I meet with who are hemming and hawing about doing marketing, only to later end up dead, I think this could be a very good thing. We'll see.