I wonder if someone might be more likely to donate actual money/time to a given cause after "liking" a sufficient number of items related to that cause. If so, then FB likes could be a completely valid fundraising strategy.
This is a valid strategy in sales, wherein the salesperson gets a prospect to engage in cheap/free sales affirmative behavior.
Perhaps I'm groggy, but it seems like non-profits ought to rigorously test for optimal sequences of social media likes that lead to actual real-world donations.
This is a valid strategy in sales, wherein the salesperson gets a prospect to engage in cheap/free sales affirmative behavior.
Perhaps I'm groggy, but it seems like non-profits ought to rigorously test for optimal sequences of social media likes that lead to actual real-world donations.