The solution is simple. The platform (in this case Facebook) has enough money to step up and give 0.01$/0.1$/1$ for each like of the photo/page.
I am pretty sure it wouldn't be a significant dent for Facebook's finances, actually with proper campaign it could go in their favour via stocks.
But then again, Unicef isn't the only charity in the world and supporting one and ignoring the others isn't fair as well.
The solution is simple. The platform (in this case Facebook) has enough money to step up and give 0.01$/0.1$/1$ for each like of the photo/page.
I am pretty sure it wouldn't be a significant dent for Facebook's finances, actually with proper campaign it could go in their favour via stocks.
But then again, Unicef isn't the only charity in the world and supporting one and ignoring the others isn't fair as well.