From personal experience I used to be very discouraged that users spent seconds on my site until I read up a bit more on why it was being reported that way.
My fix was to "ping" GA with an event every 60 seconds. This results in about 55,000ish pings a day and has made my average time on site a little more like something I'd expect off a music streaming website(http://www.tubalr.com). My average time on Tubalr is around 1 hour with the new event tracking I'm doing.
My fix was to "ping" GA with an event every 60 seconds. This results in about 55,000ish pings a day and has made my average time on site a little more like something I'd expect off a music streaming website(http://www.tubalr.com). My average time on Tubalr is around 1 hour with the new event tracking I'm doing.