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oDesk is really tough. You need to find ways to differentiate yourself from all-those-other-guys.

For starters, things like: - Having a higher rate ($100+) gives perceived value. - Calling yourself a software consulting vs. developer I've found to be a big deal. - Being able to nail down the expertise you have (or want to have) and articulating it in a sentence. For example: I specialize in rapid development of web and mobile apps with the first iteration delivered within two weeks.



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