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4chan now offers self-serve advertising starting at $20 (4chan.org)
133 points by fdm on July 1, 2013 | hide | past | favorite | 117 comments


Some days ago I saw an ad for DuckDuckGo on 4chan and found it pretty funny. A squirrel was searching for "traps", "clop clop", etc. and the duck anonymized the search.

If the add was really made by the DDG guys they earned some respect from me for having a sense of humor.


They provided a boilerplate version of the ad and I gave them the 4chan-appropriate keywords to use with it. They've always been great to work with re: advertising.


Wow, Moot reads Hacker News. Not surprising, but pleases me greatly. Thank you for your contributions to the great shared halucination that is the internet.


Or maybe someone just tipped him off.

Trivia: I just opened his HN profile to see when was his account created, and by some strange coincidence we have exactly the same karma (443). Either that or it's bug in HN :)


443 is the default port of https.

This must all be some NSA conspiracy.


(User was banned for this post)


+1 to you sir. You should have 1k's of karma for providing us 4chan wherein memes are made.




The anonymous "reddit" search on 4chan is quite funny.


so tempted to search those terms. WTF is clop clop?


So that others don't have to search, it's brony porn, where 'brony' means 'middle-aged man who's obsessed with the "My Little Pony" television show. NSFW, obviously.


When I found out, I realized I didn't really want to know.


There has been DuckDuckGo ads on the NSFW boards for months. I have no source for this, but I remember reading that it was some kind of partnership between DuckDuckGo and 4chan.


Yes, it's been there for almost a year: https://duckduckgo.com/traffic.html (note the label 'L').


4chan has been struggling to break even for years, mostly because no one wants to advertise there. So I think these "self-serve" ads are a great idea because they engage the community. After all, 4chan's biggest strength has always been its users.

Now that I think of it, this play was probably inspired by the recent 4chan banner/ad contests that drew thousands of submissions, many of them quite high quality.

I'm excited to see what people do with this. Good work moot.


It will be interesting to see how many ads will be put up purely for the sake of trolling.


I like how we Hacker News users are brave enough to admit under very public profiles that we have, in fact, been to 4chan.

EDIT: This post was not sarcastic or ironic. Though I do think /pol/ is a hive of neo-Nazi scum /flameproof-suit.


> /pol/ is a hive of neo-Nazi scum

When you censor the rest of the internet, the "scum" (aka people with non-PC opinions) will concentrate where they can talk without fear of censorship. You can be a "political-normal" on /pol/ but you won't have the politically-correct wind at your back like you do in so many other places.

Massive props to Moot for keeping 4chan alive as a bastion of free speech.


Complete bullshit. Reddit's /r/news, /r/politics, and /r/worldnews (which are default subreddits focused on politics) are regularly raided by Stormfront. Just this week the Reddit administrators finally got it into their heads to ban /r/niggers, which had functioned as "Stormfront on Reddit". This won't accomplish much, since subreddits like /r/WhiteRights or /r/newright remain alive and serve much the same purpose.

And that's just the neo-Nazis. /r/anarchism got quite nasty too, at one point, and God only knows what end of the spectrum /r/conspiracy are on.

And that's just the open extremist hate groups and subreddits that raid others on Reddit.

Just today I ran into a DailyKos thread from 2010 debating whether or not to ban reference to some blog on grounds that its text was indistinguishable to the already-banned Stormfront.

The internet is not nearly as censored a place once you get away from Facebook and CNN.


The fact that you are so hostile to these politically incorrect subreddits and blanketly label them all as "Stormfront" makes it clear that you are not in a position of rationality.

None of those groups ever "raided" anyone, unless you define it as linking from one subreddit to another. None of them ever encouraged downvoting, or even participation (although you can't expect them to not participate at all).

Some -- or at least one -- of the Reddit admins is a participant of the SRS (Shit Reddit Says) community which is notorious for being #1 for "brigading" other subs and massively downvoting anything and everything they disagree with. They have never even been considered for a ban to my knowledge, even though they sometimes discuss things like killing men.

It's fine for Reddit to make a decision to ban a subreddit because it might garner some bad press. However, it is ironic that Reddit call, or even consider itself a bastion free speech. They have banned other politically incorrect subreddits before (jailbait).

If you look at the rules which offending subreddits supposedly violated, you'll see that they are really just a tool for Reddit admins to selectively ban whomever they want.

"..regularly raided by Stormfront" -- I actually laughed out loud at this. Please, grow up.


They have banned other politically incorrect subreddits before (jailbait).

You understand that /r/jailbait wasn't banned for being 'politically incorrect', right?


Sure it was. While being more abhorrent to most people's moral sensibilities than the hard drug forums, the activity going on there was no more or less illegal.


Child porn and hard drugs are both illegal.


> It's fine for Reddit to make a decision to ban a subreddit because it might garner some bad press. However, it is ironic that Reddit call, or even consider itself a bastion free speech. They have banned other politically incorrect subreddits before (jailbait).

A lot of people saw this coming when jailbait was banned. As abhorrent as it was, they were the tip of the iceberg in the Great Purification of Reddit. Once that door is open, the admins at Reddit HQ have to meet and defend the content of subreddits instead of merely evaluating the legality of their existence. Which is why I'm not surprised /r/nrs was banned this week. There's plenty more subreddits that will be equally difficult to defend in a corporate meeting.


I didn't bring up Reddit, but as long as we're talking about it... with all its mainstream celebrity AMAs and VC money, it's been doing a lot of "house cleaning" and is hardly a free speech zone anymore. The whole point of free speech is that unpopular groups aren't shut down for having unpopular opinions.

What you call "raids" I call links. Hacker News "raids" blogs everyday. Nothing malicious about it. If you're talking about actual, organized raids in the "you know what to do" fashion... well, I never saw that or any evidence for it.


The now-banned subreddit had an external forum (the name of the subreddit with a prepended 'r', if memory serves) which they used to coordinate raids with obvious malicious intent.

The whole point of free speech is that unpopular groups aren't shut down for having unpopular opinions.

Reddit's administration has made a point of this as much as they possible. But when you break the rules, you break the rules.


> they used to coordinate raids with obvious malicious intent.

Kind of like /r/shitredditsays (a forum exclusively for raiding other subreddits), which has the blessing of the reddit admins because it's PC...

> Reddit's administration has made a point of this as much as they possible.

Then why is this in the Reddit ToS?

You agree not to use any obscene, indecent, or offensive language or to provide to or post on or through the Website any graphics, text, photographs, images, video, audio or other material that is defamatory, abusive, bullying, harassing, racist, hateful, or violent. You agree to refrain from ethnic slurs, religious intolerance, homophobia, and personal attacks when using the Website.

Reddit is many things, but a free speech zone it is not.


> */r/shitredditsays ... it's PC...

I wouldn't quite say they PC... but I don't know what I would call them. I don't think there is really a term that adequately describes using shock tactics, belittling, and bullying to further an otherwise commendable cause. They are "Un-PC about being PC" I suppose.


Bullies. Bullies for a good cause are still bullies.


Just the word "bullies" doesn't explain why they have been untouched, but yeah. They are bullies.


From what I've read, one of the Reddit admins is an SRSer, which is why they are untouchable despite their duplicitous behavior.


Well... that would explain a lot....


"trolls using political correctness as an excuse for lulz"


Which is totally unlike everyone else, who troll and use free speech as an excuse for lulz.


The whole of Reddit is PC. SRS is violently PC.


There is a subreddit devoted to beating women. What is your definition of PC?


The purge of Reddit will continue. Don't worry, /r/beatingwomen will be gone soon.


The TOS has never been enforced, as the admins have explicitly stated.


well said. a lot of these guys would rather eliminate the right as much as possible.


Supposedly, the Reddit admins banned it also because of threats of violence.

http://i.imgur.com/o7CrW3y.jpg


I visit sometimes, mainly on /g/.

For a computer enthusiast, a lot of /g/ is terrible. Going there with no knowledge as to why people would tell you to "install gentoo" or that "nvidia causes housefires" or that "ATI/AMD has no drivers" will confuse you very quickly. Everything on 4chan should be taken with a grain of salt, much like everything really.

However, once you are cluey enough to disregard the silly-ness of some people, you'll find some good resources. I found the logical increments PC Buying guide there a while ago and now that is the first point of call for when I'm helping a friend build a PC. Obviously I use it only as a guide and do more research myself, but its good to see such a high quality guide someone has created to help build a custom PC for an enthusiast. The Falcon, if you are also a hacker news reader, thanks for making such an awesome guide.

The anonymity of 4chan is both a blessing and a curse, Everyone is on the same level, with the same credibility until they open their mouth. If you want to put your words to a name you can (with a tripcode) but be prepared for the backlash of not being anonymous. All you have to go by is what a message says.


Always been there, always will be. One of the last beacon of a censor-free internet.


4chan is by no means censorship free. Their bars for entry and conduct are just lower than, say, here.


that and the (sort of) anonymous account on hackernews.


Well, that and Usenet.

And TOR.

And I2P.

And Freenet.

And GNUnet.

And eDonkey.

And so on...


4chan is bigger than all or most of those, not that I don't like these protocols.


I don't understand your comment. What would be the problem with someone admitting publicly that they've been to 4chan?


When people recognize/approach me on the street, they often qualify it with "B-but I don't use 4chan [anymore]."

There's certainly a stigma.


I don't think so. It's more like saying "I'm an oldfag, I'm a kind of elitist". The hipster who was on 4chan before it was cool.

Being on 4chan might be a kind of stigma, but not very much. I guess the average internet user looks down to thumblr not to 4chan. 4chan are a somehow the cool kids. Somehow.


I strongly doubt the average internet user knows what 4chan is.


Or they saw a CNN special report on internet hackers and think they know what it is.


"internet user" in what capacity (checks their emails every week, or participates on online forums?) and in what age bracket? Once you exclude most of the internet users who are only nominally "using the internet", I suspect most are at least vaguely aware of 4chan.


I meant in the most broad sense, which at this point is someone who uses email/Facebook/etc. daily.

* Once you exclude most of the internet users who are only nominally "using the internet", I suspect most are at least vaguely aware of 4chan.*

I agree! But I think the proportion of people you'd be excluding there is the overwhelming majority.


It's like publicly admitting you spend your spare time in a crack house: much of what goes on there is illegal, and a substantial portion is immoral or malicious.


>much of what goes on there is illegal, and a substantial portion is immoral or malicious.

Wrong, but thanks for playing.


With all respect, moot, 4chan breaks a huge number of laws about copyright protection (half of which were made specifically to illegalize file-sharing, of course). Raiding is certainly malicious, even if you enjoy it.

And I don't think debating morality with the founder of 4chan is productive; if you have a moral sense it must be almost entirely libertarian.


You should listen to Moot's talks on the subject of 4chan and free speech, which I will link below. As to "raiding," there are exactly zero boards on 4chan where raiding is allowed in the rules: it is globally banned on all boards, even /b/, which is the "no-rules" board.

Many of the 4chan communities are totally moral, from any standards: the cooking board (http://boards.4chan.org/ck) is my favourite board on 4chan, and it's just discussion of tasty eats.

As to copyrighted content, 4chan is the same as any other online message board that allows the embedding of images. 4chan has a staff of volunteer janitors to remove copyrighted content, and a smaller team of moderators to deal with repeat offenders.

Moot talks:

http://www.ted.com/talks/christopher_m00t_poole_the_case_for...

http://schedule.sxsw.com/2011/events/event_IAP000001

http://www.youtube.com/watch?v=PtTR7hbR3tM


Over 90% of the boards on 4chan are nothing but discussions about the particular subject. The most illegal stuff that happens on these boards is uploading images without permission, yes, it's that bad.

Most people who speak of 4chan in this way, are really just talking about /b/.


No, actually. I don't go to /b/. I can't even follow /b/; I try to keep track of a single thread or meme and it completely gets away from me. But as I said, there are some boards filled with blatant neo-Nazis, some filled with some of the world's more disgusting pornography, blah blah blah.

Now, if you want to call it "the last bastion of freedom [to spread hate ideologies, post loli hentai, etc]", go ahead. However, be clear that you are defending the freedom to commit immoral acts.

4chan is the Mal Reynolds of the internet, not Luke Skywalker.


At various times in history the ACLU has defended the KKK.

I see no problem with defending freedom of horrible people. Both from an ethical standpoint, and from a pragmatic standpoint (I would rather those people communicate in a way that has some visibility/oversight. You are not going to stop them, only push them underground; I think most would agree that would be a bad thing.)


At various times in history the ACLU has defended the KKK.

Yes, and? If you actually believe in free speech, calling someone a Horrible Person is not a disguised argument for shutting them down.

4chan is full of really horrible people. Sometimes I am one of them. This doesn't mean they should be shut down by the government or something. However, it also doesn't mean they're Glorious Heroes Fighting For Righteousness.


> However, it also doesn't mean they're Glorious Heroes Fighting For Righteousness.

Who is arguing that?


Seemingly everyone here who claims, against all evidence, that 4chan has a good moral character.

Now surely everyone is going to yell that they're just protecting their beloved web from censorship. However, since I never proposed censorship, that means most of them are arguing against the evil, censorious Congressman in their own heads, rather than against anything I actually said.


I think that less people would have problems with your comment if you stated that you were an oldfriend right off the bat.


But I'm not an oldfriend. I've only been making intermittent visits to 4chan for a couple of years now.


File: 0000000.png-(327 KB, 187×155, donald-sutherland-body-snatchers.jpg)

> oldfriend

Hey wait a minute ...

CENSORSHIP


I think you fail to understand something : There are all kinds of people on 4chan. And dont come saying "laws about copyright protection" cause that is not a "crack house" .


* * (censored to protect feelings)


>much of what goes on there is illegal, and a substantial portion is immoral or malicious.

Most, if not all, of your so called "illegal", "immoral or malicious" behavior comes from a certain handful of boards, of which there are over fifty. For most, the only illegal/immoral stuff they engage in is piracy and just generally being assholes, both of which can be found on almost any online congregation.

In short, lel.


Ok, here's the thing: I don't even have huge moral problems with piracy, but it is very illegal. And "just generally being assholes" should damn well be labeled as a guilty pleasure, at least as it regards 4chan's interaction with the world outside 4chan.

Likewise, many people have no actual problem with smoking crack. That doesn't mean it's not illegal, and it doesn't mean there's no good reason people don't want to live next to a crack house. Or even a dive bar, for that matter.

Consistent cross-site raids conducted by sites like 4chan and SomethingAwful (and worse: hate groups are some of Reddit's most regular raiders) definitely do create the effect of having a virtual "bad neighbor".

I enjoy 4chan too, after having finally getting over being a newfriend (printing the polite version of that term) since half my IRL friends are anons. This doesn't mean I don't know damn well the site is a guilty pleasure and I shouldn't actually let myself get sucked into the Internet Hate Machine.


> Ok, here's the thing: I don't even have huge moral problems with piracy, but it is very illegal.

Ehm. Yes, piracy, as in armed robbery on the high seas, is indeed "very illegal" [sic]. Copy-pasta culture with images is arguably very close to fair use, so close that various aspects (sampling for music, being the most prolific) have been deemed legal.

Are you saying that you know of 4chan boards dedicated to (actual) piracy?

I would think hate speech is generally held to be "more" illegal than digital piracy in most countries. Copyright infringement is largely a civil matter, not a criminal matter.

By the way, I still want that word: "piracy" back. I do not, will not, accept that the copyright lobby has gotten away with stealing it.


Reading the things you say is like reading to what Senator Ted Stevens from Alaska said about the internet. The phrase 'newfriend' and anon, out of your mouth, made me cringe much the same way as when I receive tech support requests from tech-illiterate friends and relatives.

You're so out of touch it's ridiculous


Since you're not exactly telling me what I'm missing other than "newfag is faggot, gtfo", there's really only one thing to say: http://images.t-nation.com/forum_images/1/8/185e5_ORIG-cool_...


> I don't even have huge moral problems with piracy, but it is very illegal

Why should this make people concerned about admitting to going to 4chan anymore than piracy would make people concerned about using IRC, usenet, torrents, or even thepiratebay in particular?


I spent the rest of the post describing the things I have actual moral concerns about.


My objection applies to all of the things that you mentioned, particularly IRC and "raiding". In fact almost all "raiding" that is associated with 4chan is actually planed/organized/orchestrated on IRC.


And? I would certainly say much of IRC is a "bad neighborhood" ethics-wise. It's half the fun of the internet that we can hang out in the worst neighborhoods of all, the very dens of crime and iniquity and blah blah blah, and yet stand no risk whatsoever of actually being mugged.


My point is that I would not expect a comment expressing surprise that people admit to using IRC, even though all the reasons you cite for your surprise at people admitting to using 4chan apply as well or better to IRC.


I'm an /int/ regular. Nothing bad about that. You just have to have a well oiled BS filter :)


> /pol/ is a hive of neo-Nazi scum

Not that I would ever advocate going there (or /b/) but a fair number of 4chan users on all boards are saying things for teh lulz. So only a portion of those are genuine neo-nazi scum.


The question I have there is: if most of it is trolling, why does the trolling skew to the far-right? You would think trolling as a Stalinist offers plenty of lulz, but far fewer people actually do it.


Great.Another way to troll random 4chan users. Expecting "install gentoo","remove kebab" and worse.


SomethingAwful has footer ads that are very community-flavored. It's actually kind of fun.


Sounds like a grass roots community!


kebab pls


>or just for fun/to get a message in front of the 4chan community ("MODS=FAGS", promoting a board or thread/contest, etc)

I'll buy one for sure


Or, absolute trolling. Especially since you can target specific boards.

I remember when someone spammed the ending to LA Noire on /v/ for a whole day.


What would really make me wet my pants would be full page takeover-ads.

I'd pay serious money to do a full page targeted troll-ad on any number of boards.

I can't even imagine the scale of the butthurt that would ensue if someone bought a full page ad for something like my little pony figures and targeted one of the more masochistic boards like /v/.


Monetized trolling sounds like a great way to become unbelievably rich.


This is a move the folks at Something Awful did a while back and it appears to be performing pretty well for them.


The same with Reddit.


Good thing you're not on 4chan -- using the 'R' word there is a death wish.



Caught me!


So funny that this exists, they're almost self aware, but it's hard to tell http://reddit.com/r/4chan


Leddit pls go


Can someone explain what makes these different from "normal" ads?


Before it was pretty difficult to get any kind of advertising on 4chan. I was looking to advertise a product there a few years or so ago, and you pretty much couldn't get ahold of the admin through the advertisement email address.


And people wonder why it was hard for 4chan to break even? (I'm not being sarcastic)


The obvious solution for 4chan would seem to be retargeting because no-one wants to expose themselves to the 4chan audience, but retargeting would mean only targeting those members of 4chan who would be seeing their adverts elsewhere anyway.

It'd also mean that all 4chan users would get different adverts so there would be no momentum around a particular advert in the community.


this remains problematic because the reason they have trouble attracting advertisers is that the brands don't want to be associated with 4chan. So retargeting would be okay, until some submits a screenshot to the Consumerist showing a BMW ad 40 px away from a picture of a decapitated cat.

Doesn't matter that the person who submitted it had just googled 'San Francisco BMW dealership'


If consumerist would publish an article on such a thing because someone on 4chan sent them a screenshot then 4chan is going to take them for a ride in any case...


The biggest problem with buying 4chan traffic is that it's not easily targeted towards any specific type of person. The anonymous nature of the site will forever hold its ad revenues back in the past as other social sites (Facebook, Twitter, PoF.com, reddit, etc) further advance their targeting abilities.


The biggest problem with buying 4chan traffic is that it's not easily targeted towards any specific type of person.

I see plenty of opportunities for targeted advertising on 4chan. Obviously, it's hard to have targeted advertising on the larger boards for subjects like "random" and "video games," but you can make pretty safe assumptions about the demographics for other smaller hobby-centric boards; the cosplay & EGL board is mostly populated with young women who are into dressing up and going to conventions, the "traditional gaming" board is mostly (young) adult males who are into tabletop games like D&D and Warhammer 40k or trading card games like Magic: The Gathering.

I mention these two boards specifically because I think that they represent valuable demographics. The cosplay & EGL board of 4chan is where people go to talk about the dress that they just spent $300 on (and that's on the low end--for some of those girls, $300 is what they'll spend on cosmetics seasonally). By the same token, tabletop games and trading card games can be big cash sinks, and there are plenty examples of people who spend hundreds of dollars per month on these hobbies.


This. Many boards have threads that discuss how much they spend on a hobby or what they just bought: /mu/, /fa/, and /a/ come to mind.


And the endless waves of mechanical keyboard, headphone and new computer part threads on /g/.


Almost regrettably repetitive.


Totally. 4chan really needs to start collecting user data so that they an cozy up to the NSA. It's really hard to get on good terms with them without any data for offer. </sarcasm>


> The anonymous nature of the site will forever hold its ad revenues back

Or make revenues possible in the first place? What allure would 4chan have if it weren't anonymous?


I don't think he's suggesting that, just making the observation. You're right in that anonymity is key.


specific boards can be targeted, which is something I guess.


Better yet, they could do keyword matching based on popular topics, especially those which get confined to recurring "general" threads by moderator fiat. Data on keyword-to-ad matches could be collected automatically. The server would analyze thread content immediately before serving it, find the most frequently used words or phrases, generate a cookie to be included in ad clicks, and correlate whatever feedback the ad vendor provides with all of the above. If the vendor is 4chan itself, this could all happen in real time so long as they had the CPU cycles available.


This should be fun. Might take one out asking Yellow if he wants to smash...


itaots


/mu/ go home


stain my mountaintops




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