Page 165, bullet point 11. Explaining would ruin Kawasaki's story.
Rereading just now, I'm amused that was the only Gassée lesson I remembered.
I like Kawasaki just fine. The followups I'd read didn't really land like Macintosh Way did. But I see now that he kept writing, all of which are rated highly. So I retract my judgement. YMMV.
https://en.wikipedia.org/wiki/Jean-Louis_Gassée
Trying to emulate Gassée, my team and peers, knowing my true nature, thought I had gone insane.
I continued to read his opinions. http://www.mondaynote.com Agree or disagree, I appreciate his heterodoxy, challenging my own assumptions and views.
Guy Kawasaki, not so much.