Page 165, bullet point 11. Explaining would ruin Kawasaki's story.

Rereading just now, I'm amused that was the only Gassée lesson I remembered.

I like Kawasaki just fine. The followups I'd read didn't really land like Macintosh Way did. But I see now that he kept writing, all of which are rated highly. So I retract my judgement. YMMV.